40 uppsatser · sida 1 av 3
en fallstudie
… through investigating the members? and staffs? attitudes to SMS and e-mail in the current daily information and communication flow and in the marketing procedures used at Mellanskog. In addition, a direct experiment is planed and it will use one-to-one focused marketing by SMS …
en jämförelse av uppfattningar av reklam genom E-mail respektive SMS
… acrucial part when it comes to consumers perceptions of marketing through E-mailand SMS - especially when it comes to advertising that is received through a devicethat the consumer has a strong personal relationship with. The questions to beinvestigated was: "How do users of …
En kvalitativ intervju-studie om gymnasieelevers uppfattningar om betyg och bedömning i idrott och hälsa
… source. The empirical facts have been collected from homepages, personal- and mail interviews and the secondary data has been collected through subject literature and scientific articles. result & conclusion One needs to choose the right communication channel to get through the …
Med individen som insats
… source. The empirical facts have been collected from homepages, personal- and mail interviews and the secondary data has been collected through subject literature and scientific articles. result & conclusion One needs to choose the right communication channel to get through the …
som kompletterande kommunikationskanal till Event Marketing
… communication channel than traditional communication channels such as mail outs. We also found that the capabilities of the Internet are not fully used since companies have not yet got the knowledge of its technical value and possibilities.
… with direct marketing. Some of the direct marketing is done through e-mail, in which companies see an easy way to advertise himself. I did this thesis work at WebDoc Systems. They have a product that creates web documents directly in your browser, also called CMS. The CMS has a …
Vad man bör veta när man designar nyhetsbrev för modebranschen
… should also be aware of the technical and graphical demands. Since the E-mail clients are looking out forimages, fonts that are not embedded in the computer, and for questionable words there’s a big risk for ending up in a spam filter when not considering the demands. To ensure …
… The thesis is based on a qualitative study conducted using asynchronous e-mail interviews with librarians representing eleven different library blogs. The theoretical framework and concepts are taken from marketing theory, including Kotler's marketing mix, relationship …
… lacks. Hence, this study aims to identify and describe differences between mail-order catalogues and web shops in the presentation of fashion products. The theoretical frame of reference for this study consists of literature on marketing, brands, and fashion marketing by …
En fallstudie för Logosol AB
… way to enter a new market. That is advertising in trade journals and direct mailing by post. E-mail is a good medium for the next step in a business relation. The future conditions for this type of communication will for certain improve. At the present time information through …
… we made nine telephone interviews and took part in one interview by e-mail. By using the results from the interviews and the information from the literature we answered the questions we approached and therefore accounted for the purpose of the essay. In our theory we have chosen …
… studies and interactions with Wasabröd’s marketing agency via telephone and e-mail. Our findings suggest that effective advertising is reached through the use of a creative concept, which is relevant, credible, and exclusive. An important element not to be ignored is the …
E-mail lämpas som marknadsföringskanal endast i förhållande till varans eller tjänstens relationsförväntan, som kunden förknippar varan ellertjänsten med. Denna relationsförväntan utgörs av faktorer såsom pris, tidigare kunskap om produkten och produktsegment.
… breeding interests. The method used was by sending out a questionnaire by mail. We sent out 1000 surveys and the achieved response rate was 52%. Questions to be answered include. a. "Is there any difference in knowledge of the X-Vik and GenVik between members of livestock …
En fallstudie om Scandinavian Airlines kundrelationer
… the Eurobonus department use direct marketing methods by sending customized e-mail offerings to target specific customer, using their customer databases. Other findings were that SAS Eurobonus' customer relations were vital and well functioning, except for the fact that SAS …
